Best Buy Starts Listening to Consumers With HP and Toshiba “Blue Label” Laptops
Today Best Buy launched “Blue Label”—a new line of electronic products developed directly from customer feedback. Shockingly, Best Buy discovered that consumers wanted laptops with “longer battery life, a thin and lightweight design, an illuminated keyboard, more optimal screen size and superior warranty support”—so they enlisted the help of HP and Toshiba to create an…