Sony Afeela
There’s usually a lot of thought that goes into the naming of a car in order to invoke a specific feeling with consumers. An Acura sounds like it was designed with extreme precision, a Challenger sounds like it can best any car in a drag race, and a Bronco sounds like you can drive it off into the unpaved wilds of America. As for Sony and Honda’s Afeela? Ironically, we’re not sure what to feel.
According to Sony Honda Mobility, the joint venture that hopes to deliver the new electric vehicle to North America sometime in 2026, Afeela “expresses an interactive relationship where people “FEEL” mobility as an intelligent entity, and mobility “FEELS” people and society using sensing and network IT technologies.” But all that marketing vomit, along with an uninspired logo that looks like the default font in every word processor, and a forgettable car design, has us wondering if the Afeela will be Sony’s next Minidisc instead of Sony’s next Walkman. -Andrew Liszewski
