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Jon Favreau in Hall H in 2007, about to show the first Iron Man footage.
Jon Favreau in Hall H in 2007, about to show the first Iron Man footage. Screenshot: YouTube

4. The first Iron Man footage

The year is 2007. Marvel Studios has just only begun to make those movies Kevin Feige talked about the previous year, and audiences haven’t seen anything from them yet. Jon Favreau’s Iron Man is still a little over a year from release, but the director says, screw it, let’s play a long-ass trailer anyway. The moment set the surprising and exciting tone for Marvel Hall H panels for years to come.