Walmart’s Tech Captures the Details When Trying on Clothes
“With Be Your Own Model, a customer sees an ultra-realistic simulation with shadows, fabric draping and where clothing falls on their figure in seconds. For example, a single shirt can come in six different colors, seven different sizes and two sleeve lengths,” Denise Incandela, Walmart’s executive vice president of apparel and private brands, said in a company news release. “Our technology captures all the variations and shows how they look uniquely on each individual.”
The retailer stated that the Be Your Own Model feature can be used on more than 270,000 articles of clothing in its online store, including its own brands and others. The company claims to be the first retailer to offer virtual try-on at this scale.
