May: Musk appoints Linda Yaccarino as CEO
Is appointing a veteran executive from a major company as your CEO worth dubbing a “worst moment?” No. Is appointing a veteran security and only using her as your mouthpiece worth dubbing a “worst moment?” Yes.
Musk named former NBC executive Linda Yaccarino as CEO of Twitter in May. Since then, Yaccarino has been tasked with the impossible: Cleaning up the messes that Musk creates with his own word vomit. This was best exemplified by the CEO’s appearance at Vox Media’s Code Conference in September. Yaccarino spent the majority of the nearly 40-minute-long Q&A half-heartedly paving over an earlier surprise appearance by Twitter’s former Head of Trust and Safety Yoel Roth with some talking points about how the old Twitter no longer existed. Yaccarino’s interview at the conference was so panned that she pulled out of another scheduled conference appearance.
