Sony is the New Sorny
By Brendan I. Koerner
Many moons ago, when Low End Theory was still a metaphorical pup, I wrote a column about the principle of value spread—that is, the phenomenon of companies that manufacture both cheapo and ultra-expensive electronic goods. One of the true champs of value spread was Sony, which peddles everything ranging from flat-screen TVs costing five figures to sub-$25 cassette recorders. It's a beast of a brand, no doubt, and one that I've been particularly loyal to in years past—why, right this very minute, I'm tapping away on a four-year-old Sony Vaio laptop that's survived two massive hard-drive failures in fine style.