Because we were scooping the rest of the world on the Sony Reader info, and posting numerous pics of it and its accessories, we couldn't quite release all the information at once earlier today, but now the embargo has lifted and we can tell you that the final pricing on the Sony reader will be $350, and it will be released in October.
Plus, you get 50 bucks' worth of free e-books at Sony's iTunes-like store when you sign up. Such a dealio. Take a look at Brian's exclusive report and pics, tells the tale. Sign us up.