Philips's gave us a tour of their amBX gaming system last night running on Far Cry. It's comprised of some LED driven lights that bathe your room in lights similar to on screen colors, fans that blast you with air when your avatar is sprinting or getting knocked around, rumble pads and a 2.1 audio system that's pretty loud. Here they've got got two kits daisy chained together for more...ambience.

Playing Far Cry in this particular setup reveals that you really do see flashes of white light before you die.

Philips amBX [philips]