Sony and Toshiba may have been in cahoots when they worked on the Cell processor, but now that it's out, Toshiba is throwing its pants on and running out the door. Yoshihide Fujii, Toshiba's digital media network CEO, is claiming they'll be the first company to put the Cell processor in your living room. Nevermind that Sony's PS3 already beat them to it, Fujii is determined to beat his partner/rival to the punch. Meanwhile Sony's also rushing to put the Cell CPU in their own HDTVs and home theater equipment. This puts both Goliaths in a race to deliver Cell CPU-based gear. Maybe both companies should first check to see if people care enough about the Cell processor to put it in their living room in the first place.
Toshiba: We'll Beat Sony to the Living Room [PC World]