The Pitch A horde o' red-blooded Americans from Georgetown, S.C., are handed 200 Nikon D40s and instructed to document their daily lives. Cue a cloyingly sweet montage of townsfolk snapping each other at barbershops, cheerleading practice and garden parties, while the narrator waxes rhapsodic on the D40's ease-of-use. The spot culminates with the Georgetowners congregating for a photo show, then holding up some Fathead-sized portraits as the outro music swells. Georgetown, we're finally told, has been unofficially rechristened Picturetown, "a place where ordinary people take extraordinary pictures." Has Nikon found the right formula for pushing DSLRs to the masses, or does the Norman Rockwell approach miss the mark?