This is dog ice cream, available in, yep, Japan. I don't think that means it's dog-flavored ("Choose from Dachsund Daiquiri, Choco-Chow and Key Lime Labrador"), but that it is for dogs. Hence the bowl—or maybe you think that's what we Giz writers eat off of.

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What I want to know is why they went with the name Wanko. [Gizmodo Japan through Google Translate]