The Pitch An intrepid mountaineer summits a snowy peak, raising his arms in the universal symbol of triumph. The celebratory moment is ruined, however, when his flip phone rings—T-Mobile has apparently been installing cell towers in the Himalayas. The message our intrepid hero receives is an important one: His fly is open, an embarrassing oversight that's quickly corrected. How did the caller know the mountaineer was in danger of hanging brain? Because he's stationed down below with an Olympus SP-560 Ultra Zoom camera, which features an 18x optical zoom. Okay, so we get the basic gist—hooray for a maximum focal length of 486mm! But what might this spot tell us about the future of Olympus, the world's fourth-biggest camera maker?