Tens year ago today, the original Bondi blue iMac went on sale. In more ways than one, it marked the rebirth of Apple into the one we know today and the dawn of the Jobs + Ive era. Not a bad legacy. To celebrate, here's a visual history of the iMac through ads, starting with one of the original Jeff Goldblum-narrated commercials, which somehow even seems smarmier in retrospect. Which design was your favorite?

*Not technically an iMac G5 commercial, but the closest I could find for the white flat panel iMac—let me know, and I'll put it up.

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Send an email to matt buchanan, the author of this post, at matt@gizmodo.com.