Pink Ribbon DS Lite Is an Insult to Cancer Funding To those who'd like to support a real world cause while defending the princess from Bowser's latest kidnapping, this limited edition Pink Ribbon DS Lite raises money for the cancer charity Susan G. Komen for the Cure . For every unit sold, Nintendo passes $5 to the organization. $5!!! Whoa. That's big money!I know, how can I talk bad about someone giving money to cancer research? So ungrateful! So taboo! The sad fact is, as big of a failure as RED products may be (some projections show more money spent on advertising than goes to cancer research), most RED-participating companies are giving a lot more money per product to charity than Nintendo is here. Gap has passed on 50% of their profits on RED items and Apple has given 10% of the total price (probably their entire profit) on iTunes gift cards. And they're just the tip of the iceberg . Meanwhile, the company that is making $1.6 million per employee is slapping a ribbon on a device, tossing spare change in the face a cause and probably netting more money because of it. $5 doesn't even come close to Nintendo's profits per DS. This isn't a donation. This is exploitation. Nintendo, you can do better. [Amazon

via Kotaku ]