The software relationship between RIM and Apple is growing more and more passionate, with third-party companies stoking the the fire that RIM started with its iTunes pairing program, BlackBerry Media Sync . Like Simplify Media for the iPhone, Didiom is an app for virtually any recent BlackBerry that allows for full streaming of a user's iTunes music library over the phone's data connection. The streaming feature looks like it is at least in part a promotional ploy for a built-in upstart music store, but that looks easy enough to ignore. For interface details check out the video above, featuring the same honeyed, suicide-inducing voice as every retail job training video of the last 25 years. [Slashphone ]