Modu's Modular Cellphone Jacket System Coming In Q2S

Last year, Modu teased us with their plans for a cellphone that could be inserted into other gadgets ("jackets") in order to change and personalize its function. Today those plans have been fully unveiled.


At the heart of the modu ecosystem is a tiny, modular and sleek mobile phone. In addition to complete mobile functionality, the modu phone is a music player and a mass storage device containing 2 GB of internal memory. The innovative modu phone presents a bold graphical user interface and a unique seven-key keypad to perform basic functions even without a modu jacket. For added functionality and style, users can easily slip the modu phone into a range of modu jackets. This modu ecosystem offers boundless – and affordable – possibilities.

The new modu jacket lineup includes:

• modu™ night jacket: inspired by the nightlife scene, this jacket includes futuristic styling with an edgy keypad, flashing lights, night mode imaging and a unique graphical user interface
• modu™ street-art jacket: capturing the expressive and vibrant street art scene, this jacket fea-tures stereo speakers and dedicated music keys for a powerful music experience
• modu™ classic jacket: designed to fit the everyday needs of a modern lifestyle, this jacket carries all essential mobile communication features with an air of elegance and fine taste
• modu™ express jacket: this jacket transforms the modu phone and user interface with a rain-bow of fun, playful flavors

"modu is turning the notion of a ‘one-size-fits-all' mobile phone experience on its ear," said Dov Moran, founder and chief executive officer of modu. "Consumers want a mobile phone that can keep up with their dynamic lifestyles. The combination of the eye-catching modu phone with the new modu jackets offers not only personalized style but affordable updates without the costly expense of buying a new phone."

At its heart, the Modu phone is a simple cellphone (the lightest on the planet according to Guinness), but adding these jackets can completely change the functionality and aesthetic of the device—allowing the user to customize the device to his/her tastes. Modu expects to have these jackets on the market by Q2 of 2009, with several other jackets to roll out by the end of the year. If the previous info holds up, the phone plus two jackets will be available for only $200, with additional jackets running from $20 to $60—an agressive low price that could be key to its success. What do you think? Does Modu have a chance? [Modu via TechCrunch]