This is Samsung's vision of the world: Samsung-loving bears have taken over the world, and they've trapped the few remaining humans on ice to keep them fresh. Actually, it's creepier than that, just watch.

That's the demo Samsung wanted people to photograph and film to show off their cameras at PMA. Scary.


PMA is an annual show where we get to see tomorrow's digital cameras—the ones that'll be populating pockets and purses for the rest of the year. We'll be here for the next couple of days.