• By Jesus Diaz
    Jun 1, 2009 12:40 PM 27,983
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    #axe

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    Building Calendar May Be Sexist but I Like It Anyway

    This outdoor advertising for Axe deodorant—integrated with the architecture of a female students' dorm—shows a page of a calendar, with each window showing a sexy girl making a day cell.

    According to the Korean agency that created it, "we aimed for the expression that a new female can be met on a daily basis." Yes, Korean Agency, a new female who will conveniently ignore you—specially if you use Axe deodorant—can be met on a daily basis. [Direct Daily—Thanks Genevieve]


    Send an email to Jesus Diaz, the author of this post, at jesus@gizmodo.com.