Meaningless numerical name? Check. Ostentatious styling added by a third party, completely unsuited for a component that you often can't see? Check. Bizarre, irrelevant marketing claims? Oh, check.
The MSI R4890 Cyclone SOC, which shares as much aesthetically with a motorcycle engine as it does a PC component, is a perfect example of everything that is confusing, irritating and unnecessarily obfuscated with graphics cards today.