As a consumer, there is nothing I like more than having the option to customize a product to fit my needs. Lecia is taking this concept to extreme levels with their new a la carte ordering system.

Choose a LEICA MP or M7 other than the standard model, and from the modular component system select the details that match your needs and wishes in terms of style, functionality, and practicality. Options include: lens cap color; leather trim; viewfinder frame-lines; controls; personalized engraving. With over 4000 combination options, even unusual wishes can be met. The Configurator lets you try out your ideas before turning them into reality.

The possibilities are almost overwhelming—but in the end you could create a camera that is personal and truly one of a kind. [Leica via CLDFX via Design You Trust via Core77]

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