Well, this is a shame, if inevitable: The Wall Street Journal will soon start charging non-subscribers 2 bucks a week to use its iPhone app, which is currently free (and better than the NYT app). Even subscribers will have to pony up an extra buck a week for the privilege.

More ominously, while revealing the paid app switcheroo at a Goldman Sachs conference, Rupert Murdoch also predicted a pay-per-view or subscription model for Hulu. (His News Corp. owns the WSJ, and partners with NBC Universal on Hulu.) Yikes. [paidContent via Editorialiste]