The new big feature of Layar 3.0 is 3D objects. But what I like most is the new point of interest story-telling and guided tours. Especially the Beatles Tour in London, which leads you through 42 locations in the city.
The new 3D objects play a big role in these tours: If you go to the famous crossing at Abbey Road, you can see the Beatles crossing the street in three-dee, which is kind of cool knowing that only Ringo is alive now (Paul still has no shoes, so he is dead). Or if you travel around Rome, for example, a historic tour developer would be able to include a Coliseum overlaid on the old one. [Layar]