Amazon's Bezos Compares Nook eBook Sharing to Sophie's Choice

Meow! Amazon's Jeff Bezos is on the warpath against Barnes & Noble's Nook, specifically its eBook lending feature. In an interview with the New York Times Magazine, he pulled no punches with some masterful hyperbole: Updated.

"The current thing being talked about is extremely limited. You can lend to one friend. One time. You can't pick two friends, not even serially, so once you've loaned one book to one friend, that's it...It is 'Sopie's Choice'," he told the Times.

Ah, but to lend once is better than never, right Jeff? As the BusinessInsider speculates, this could be Bezos positioning for multiple Kindle lending options in the future.

Smart positioning, if true, but to compare the Nook's one-friend-only sharing feature to an utterly depressing Nazi concentration camp book-turned-movie? Surely, we can find something more depressing to compare that book to, yes? How about we compare it to what happens to Amazon's bottom line when it sells an eBook?

Update: It needs to be noted that the interviewer suggested Sophie's Choice as a comparison, and then Bezos ran with it. Also of note, Bezos claimed that 48 Kindle versions sell for every 100 physical version of the same book. That's impressive, even if they're losing something like $2 per eBook. [NYT Magazine via BusinessInsider via Silicon Alley Insider's Twitter]