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There aren't many watches out there that can draw a crowd, but Geoffrey Cooper's "Geocentric" has that potential. The passage of time is represented much like the Earth revolving around the sun.

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The rings, which are in constant motion, revolve around the face of the watch to display both the hour an the minutes. So far as I can tell, Geocentric is still in the design/prototype phase, but I think it has what it takes to be a great product. [Geoffrey Cooper via The Design Blog]