I'm glad someone actually took the time to design a simple stand that not only matches the iPad's industrial design but makes it look even better. The Joule's made in California, but it reminds me of classic 70s European designs.

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The Joule is made out of solid aluminum bricks, CNC'ed like the unibody iPad and MacBooks. You can buy it with chrome or anodized black finishes. It has a magnetically-attached tilt foot to easily change the viewing angle, rubber pads for grip and a velvet-lined recess, so you don't scratch it.

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Sadly, all this finesse comes with a steep price: $129. The first 100 Gizmodo readers can get it for $99. Just use this discount code while ordering: GIZMJ3. [Element Case]