NPD Group's smartphone survey* puts total iPhone's sales for the first quarter at 21%. That's third in the ranking. Second position goes, for the first time, to the Android platform, with 28%. El Número Uno belongs to BlackBerry, with 36%.
According to Ross Rubin, executive director of industry analysis for NPD, the bigger factor in Android's win is the carrier distribution and promotion:
In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones."
*Methodology: The NPD Group compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically-representative sample, and results are projected to represent the entire population of U.S. consumers. Note: Sales figures do not include corporate/enterprise mobile phone sales.