"Bwahaha!" says Adobe. "We Were Behind Wired's iPad Magazine All Along!"S

After Wired's June edition became the best selling app in the iPad App Store, Adobe revealed their new software behind it—the previously unannounced Adobe Digital Publishing Technologies.

There's not much to hear about the new publishing software yet, other than it integrates with the CS5 suite—InDesign in particular—to create multimedia-rich digital magazines, books and newspapers. Apple may have kept Adobe's original Air-based Wired app off the iPad, but no one can keep Adobe, makers of the most popular media creation software in existence, out of the game entirely. [Adobe]