Kindle Now Just $190 as Ebook Reader Price Wars Heat Up

This morning, Amazon's Kindle set you back $260. Now, presumably in response to Nook's steep price drop earlier today, it's $190. That means the best ebook reader out there is now also one of the cheapest.

It's not that there aren't budget ebook readers that still come in below Kindle's new price. But But a $190 Kindle includes some of the best hardware and biggest selection around, plus free 3G connectivity. Most importantly, it's ten dollars under the Nook's new price.

It's also an important move for the category; as ebook readers try to hold their own against an onslaught of tablets, price is the one area where they can decisively win.

AMAZON KINDLE NOW ONLY $189
Still with free 3G wireless-no monthly fees or annual contracts

SEATTLE-June 21, 2010-Amazon.com, Inc. (NASDAQ: AMZN) today announced
that Amazon Kindle, the best e-reader on the market (see this recent
press release from the world's leading consumer reporting
organization-http://pressroom.consumerreports.org/pressroom/2010/06/amazons-kindle-tops-cr-ebook-reader-ratings.html),
is now only $189, down from $259. Kindle is the 3G wireless portable
reader that allows you to think of a book and be reading in 60
seconds, from wherever you happen to be. Easy to read even in bright
sunlight, the 10.2 ounce Kindle is light enough for one-handed
reading. Even though it's a 3G wireless device, Kindle has no monthly
fees or annual contracts. The Kindle Store includes over 600,000
books and the largest selection of the most popular books people want
to read, including 109 of 112 New York Times Bestsellers and New
Releases from $9.99. In addition, over 1.8 million free,
out-of-copyright, pre-1923 books are available to read on Kindle.
Since its release, Kindle has been the #1 bestselling product across
the millions of items sold on Amazon. Kindle is in stock and
available for immediate shipment at the new lower price of $189.
Learn more at www.amazon.com/kindle.

[Amazon]