The RIAA Wants Search Engines and Advertisers To Police You, Too

The internet bullies at the RIAA are now saying that the DMCA "isn't working for content people at all." Their solution? Pressure not only ISPs but search engines, payment processors, and advertisers into policing users, too. Please just go away.

At the Technology Policy Institute's Aspen Forum, poor, unfortunate RIAA President Cary Sherman said that "The DMCA isn't working for content people at all." Bummer. He continued, "You cannot monitor all the infringements on the Internet. It's simply not possible. We don't have the ability to search all the places infringing content appears, such as cyberlockers like [file-hosting firm] RapidShare."

Instead of coming up with some reasonable alternative to the unreasonable aim of policing the entire internet, the RIAA is going to just push on ahead, as they're wont to do. In response to a question from CNET, Sherman said:

We're working on [discussions with broadband providers], and we'd like to extend that kind of relationship—not just to ISPs, but [also to] search engines, payment processors, advertisers.

So now it's up to RapidShare and Google to make sure they're not storing and cataloging copyrighted files? How absurd (see: Online Copyright Infringement Liability Limitation Act) What if they have no interest in doing that? Well, Sherman added:

...if legislation is an appropriate way to facilitate that kind of cooperation, fine.

Apparently at dinner with a CNET reporter later in the evening, Sherman clarified that he wouldn't want to see a law passed without the cooperation of such services, but whatever. When bullies sense they're losing power, they get desperate, and this latest push is nothing if not blindly and pathetically desperate. [CNET]