A Bit of Genius Design Perfects the Common Tape MeasureS

Anyone who's had to measure anything with a tape measure knows the annoyance of losing your grip because of that infuriatingly small hook. So why not make the hook bigger? Why did it take so long to think of this?

A Bit of Genius Design Perfects the Common Tape MeasureS

The Stanley FatMax line of tape measures adds only a slight adjustment to one of the most banal of all tools—but what an enormous functional difference it is. The FatMax's hook is 138% larger than typical tape measures, allowing you to hook to surfaces from above, below, or the side, without worrying about the damn thing collapsing or tangling up. This will be a must for handy people anywhere, and prevent the utterance of a large volume of curse words. [Stanley Black & Decker via Core77]