Turns out that there will be several Facebook phones built by different cellphone manufacturers. The first one—the one in the video—is built by INQ Mobile, a British startup.
This particular device will be called the INQ Cloud Touch and, according to TechCrunch, is basically a decent, low-cost Android phone with a nice Facebook wrapper:
So is this an iPhone killer? No, but it's not trying to be. It is a decent Android phone for the Facebook generation, and it is going to be teenage-cheap. Depending on the subsidy from the carrier, this could end up costing consumers as little as $50 with a contract (perhaps $250 without one, although pricing has not yet been finalized).
Yeah, it's not exactly something that most of us will drool over, so it's a good thing that it's only the first of many Facebook phones—or at least I think that's a good thing. [TechCrunch]