Microsoft's Zune media player never really caught fire, or generated much heat at all. And while Microsoft appears committed to Zune's services and features, ZDNet speculates that Zune as we know it isn't long for this world.
Since most people are familiar with—or at least exposed to—Zune primarily through their Xbox, writes Mary Jo Foley, wouldn't it make sense to rebrand Zune services as something like Xbox Entertainment? And to turn the rumored Zune HD2 into a portable Xbox? After all, a key part of Microsoft's Xbox strategy is to make it your number one content delivery device, above and beyond games. A PMP with WP7-like Xbox Live integration would drive that message home.