MacBook Pro Perfume Project Makes Melbourne Artists Most Materialistic Men Ever

A team of three Melbourne-based artists win the award for Most Materialistic Consumers of Consumer Goods Ever, after working with a French fragrance lab to develop––I kid you not––Eau de MacBook Pro.

Yes, they have literally bottled the scent of a laptop computer. But, wait! No, they've bottled the scent of the first time you open a brand new MacBook Pro, fresh from her box, all cold and clean and computery.

The trio plans to use an Air Aroma Aroslim diffuser to pump their fragrance through the air at their upcoming art show. As yet, there are no plans to actually release this frivolity into mass market production. [9to5MacImage via Picsfive/Shutterstock]