Most marketing stunts are just plain annoying, but every once in a while one comes along that doesn't make you completely hate the company behind it. Such is the case with this cross-promotion for Coke Zero and the new James Bond movie, Skyfall, which turned unsuspecting travelers into James Bond for one very exciting minute.

When attempting to buy a Coke from a machine at a train station in London Antwerp Central station in Belgium, random citizens were offered the chance to win tickets to a screening of Skyfall. Except they had to earn them, by racing across the station to a specific platform in just 70 seconds, all the while dodging actors employed to trip them up along the way. The results are amusing, but wouldn't a real double-o spy just have blasted their way through with Walther PPK? [YouTube via AintItCoolNews]