Niantic Could be An AR Metaverse Leader
In terms of having a real-world impact on everyday uses, no company has arguably done more to bridge the gap between the real physical world and AR and VR experiences than Niantic, thanks to its wildly popular Pokemon Go launch back in 2016.
Though Niantic CEO John Hanke has previously derided the metaverse as a “dystopian nightmare,” it’s nonetheless creating its own version by a different name, one with a deep focus on AR. Last week, Niantic announced the launch of its own augmented reality development kit called Lightship, which aims to make building AR experiences “easier” and “more accessible.” The ultimate goal of Lightship is to one day create a “real-word metaverse.”
