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Elon Musk’s Twitter Censored the #BlockTheBlue Campaign

Photo: ssi77 / Shutterstock.com
Photo: ssi77 / Shutterstock.com (Shutterstock)

Elon’s Twitter Blue is focused on paying to have your account “verified.” Before Musk’s tenure, Twitter used verification to verify the identity of significant users, as the word “verification” implies. That is no longer true, and Musk stripped the hundreds of thousands of previously verified accounts of their status on a day that’s become known as the Blue Check Apocalypse.

This left only those who were paying for Twitter Blue. Some angry users responded with a campaign called #BlockTheBlue, which asked people to ban any accounts they saw with a checkmark. Organizers even set up a dedicated Block The Blue twitter account. Twitter did not like this.

Twitter banned the accounts of those organizing the Block the Blue campaign, accusing them of violating the company rules on “platform manipulation and spam.” Twitter also reportedly suppressed search results for the phrase Block The Blue, and removed #BlockTheBlue from Twitter’s page of trending topics so fewer people would see it.