7. LG’s smart home is a little shy
Tech demos for home appliances should be fairly boring affairs. But in 2018, LG’s Vice President of Marketing, David VanderWaal, made the mistake of relying on his company’s CLOi voice assistant to add a little razzle-dazzle to his product presentations. What followed was the exec dutifully powering his way through the proceedings while CLOi gave him the silent treatment.
Many tech titans have fallen into the trap of anchoring their presentations to a spotty voice assistant, but VanderWaal’s time in the barrel is especially unbearable due to the sheer length of its discomfort.
