Almost a year after they were first announced, the Adidas 1 self-adapting shoe will be hitting the streets, with limited supplies shipping out March 18th and an official worldwide launch April 1st. Adidas is putting plenty of money on the line, with a $20 million ad rollout and all the necessary promotion needed to convince people that they need a pair of $250 kicks. I have a feeling they won’t have much trouble making that money back if the Adidas 1 does everything it promises to. (Thanks, Carlos!)
https://gizmodo.com/60gb-personal-media-player-from-nhj-mpm-201-202-15943
Adidas puts computer on new footing [USAToday]
