Targeted Ads in the Background of Your Favorite Show
Product placement in TV is nothing new, but thanks to the magic of technology, now it can finally be creepy.
Amazon and NBC Universal launched advertising services that let advertisers insert their content into the background of TV shows and movies that have already been released. But that’s just the beginning. Streaming services are working to design advertising services that can insert targeted, personalized advertising into preexisting shows, to display different ads to different viewers.
This kind of “virtual” advertising and product placement has already been used in Amazon Prime shows such as Tom Clancy’s Jack Ryan, Bosch: Legacy, Reacher, and Leverage: Redemption. The next time you notice a billboard in the background of your favorite show, the ad you’re seeing might have been served up just for you based on what you ordered the day before.
