In Mark Zuckerberg’s Metaverse
You can’t pay for a regular ad in the Metaverse—at least not for now. But that doesn’t mean it isn’t a great opportunity for marketing.
Meta has spent the year pitching its virtual reality platform to advertisers, and plenty of companies are getting in on the fun. Take your friends at JP Morgan Chase, which launched what it calls “theMetaverse’s first bank” last February. It’s even more exciting than it sounds, but unfortunately you won’t be able to make a deposit. The virtual bank is only a “lounge.” It’s still great news though. Usually when I try to just hang out at a bank they make me leave after a while, but now you can strap on a VR headset and stay as long as you want.
Advertising and marketing are already shaping the Metaverse, and it’s only a matter of time before we get more traditional ads in there too. If there’s one thing Mark Zuckerberg likes more than you data, it’s ads tailored to you using that data.
We have a sneak peak of what that might look like. In the privacy policy for Meta’s latest headset, the company makes you consent to what sounds a lot like tracking your face and eyeballs for targeted ads. In the Metaverse, the social media business may get an unprecedented opportunity to turn your feelings and emotions into precious data.
