On the Packaging of Products You Already Paid For
You might think that once you actually buy a product, the ad business would be done with you. But advertising pros often talk about “under-priced attention,” new places where you can get marketing in front of people for relatively cheap. Corporate America has started to realize that there’s a lot of wasted space on packaging that’s ripe for monetization.
Amazon has started running ads on its boxes, there are ads on the back of cereal, you can even find marketing on the fortunes in fortune cookies (for FTX, of all things). It’s a trend you can expect a lot more of in the near future.
