Apple Devices
Apple spent decades singing its own praises about its beautiful products and sleek interfaces. But time comes for us all, and so do ads, apparently. This year, Apple quietly started slipping more ads into the App Store. The company is in talks to bring ads to Apple TV+.
This, however, is probably just the beginning. As part of its commitment to privacy, Apple introduceda privacy setting that kneecapped Meta’s advertising business. It created a big opportunity for Apple to build an ad network to replace it, and a lot of ad industry observers expect that was part of the company’s game plan all along. Apple also seems to be building a team to steal small business advertisers away from Facebook and Instagram.
And don’t expect perfect privacy if Apple does go ahead with more ads. The iPhone manufacturer collects plenty of your data in ways you might not expect.
