In the Apps You Use For Work
From 9 a.m. to 5 p.m., a lot of us are quite literally a captive audience, especially if you work in an office. The worst thing about it is that you usually just don’t get to see that many ads while you’re on company time. Finally, there’s a solution.
Depending on your job, there are probably a bunch of apps that you’re forced to use for various services like email. The company’s that make those apps are starting to realize there’s an opportunity for marketing dollars.
Microsoft announced it will be sticking more ads in Outlook on iOS and Android this year, adding marketing to the inbox itself to keep all those spam emails company. The company also posted a job listing related to a project building a low-priced laptop fueled by advertising. And if you apply to that job on Microsoft’s LinkedIn, you can enjoy some exciting new ad formats there too. The social media platform for business bros launched its latest marketing innovation, Document Ads, which lets advertisers stick long form documents in users’ feeds.
Zoom has experimented with advertising recently but ended the program in April, so unfortunately, you still have to enjoy your work calls ad-free. But it’s only a matter of time before Coke starts sponsoring your favorite Slack channel.
