Popping up on Your TV
Why should the internet get to have all the fun? Popups may be making a comeback on TV. That’s all thanks to Vizio, which announced a new advertising format called Jump Ads that will display banner ads over live television. You read that correctly—banner ads like the ones online, probably promoting streaming services, will crowd out the bottom section of the show you’re watching.
Vizio promises the ads won’t be intrusive. It’s not clear what this new kind of ad is going to be called though. After I wrote a story about Jump Ads for Consumer Reports, a Vizio spokeperson told me they were probably going to change the name.
