AT&T Goes on the Offensive With New "Side by Side" Commercial

Just as AT&T's injunction for the Verizon "There's a map for that" ads to be taken off-air was denied, the company's own pugnacious messages started playing. Somehow I just doubt that this commercial's gonna make Verizon cry. What d'you think?

Does Luke Wilson armed with some magnets beat the punch of Verizon's catchy slogan?