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Barbenheimer

Screenshot: X / Gizmodo
Screenshot: X / Gizmodo

Barbie and Oppenheimer were the biggest movies of the year by far, especially when you measure them in terms of the size of their marketing campaigns. Here’s the crazy thing: these movies are tonally different, but they came out on the same day! Incredible.

Starting on Twitter, denizens of the internet turned this corporate marketing stunt into months’ worth of free promotion. Most of the memes featured the stars of the films spliced together in various ways. Some people got really creative and juxtaposed other things that are different from each other. The entire episode was so boring that I fell into a slumber so deep that I may never wake up.