Monster.com reminds us we’re all cogs
I vaguely remember watching this ad in 1999, not realizing it was an outright allegory for capitalism. (I was really into boy bands at the time. That wasn’t on my mind!) Monster.com’s “When I Grow Up” commercial features adorable children telling us what they want to be when they grow up. All of them can only imagine themselves as cogs in the machine. At least there’s Monster.com to help them find their place.
