Skip to content

Liked: Netflix eating its own tail

“Joan Is Awful”
“Joan Is Awful” Photo: Nick Wall/Netflix

After debuting on Channel 4 in the United Kingdom, Black Mirror became a Netflix production in its third season—and season six proves it has zero issues playfully nipping the hand that feeds it. Several episodes are explicitly set in the same world. That’s made clear in leadoff entry “Joan Is Awful” as soon as you see the menu that pops up on “Streamberry,” a Netflix clone right down to the that familiar “tudum” sound effect. And this isn’t just a background gag; particularly in “Joan Is Awful” and “Loch Henry,” Streamberry becomes a key story element, allowing Black Mirror to explore how people consume streaming content—as well as the way companies like Netflix will use any available method, no matter how sketchy, to attract eyeballs and shape viewing habits.