By allowing its snooty customers to manipulate the snooty Microsoft Surface interface with their snooty fingers, BMW has officially become the first car maker to offer the touchscreen tech to a worldwide car-buying audience. Impressed? Me neither, but that's just because I'm a low-paid writer who's insanely jealous of anyone driving a car that's hotter than my 2006 Mercury Milan. So, basically everyone.

As you can see in the video, there's nothing ground-breaking here, save for some fancy cars and interactive swatches for interior and exterior colors (the software was developed by Vectorform for BMW, btw). If you're up for a stiff German guy reading off a cue card, though, then by all means clicky clicky. [BMW Blog, Thanks Haratiu!]