BMW First Car Company to Implement Microsoft Surface

By allowing its snooty customers to manipulate the snooty Microsoft Surface interface with their snooty fingers, BMW has officially become the first car maker to offer the touchscreen tech to a worldwide car-buying audience. Impressed? Me neither, but that's just because I'm a low-paid writer who's insanely jealous of anyone driving a car that's hotter than my 2006 Mercury Milan. So, basically everyone.

As you can see in the video, there's nothing ground-breaking here, save for some fancy cars and interactive swatches for interior and exterior colors (the software was developed by Vectorform for BMW, btw). If you're up for a stiff German guy reading off a cue card, though, then by all means clicky clicky. [BMW Blog, Thanks Haratiu!]


when i read the title, i thought Surface would b IN the car.