Singe-Use Jeans
In April, reality TV star and now climate queen Heidi Montag posted a photo of herself on Instagram advertising single-use jeans. “No more shrinkage. No more fading color. Just good vibes. You’ll always look your best because you’ll only wear @S1NGLESJEANS once. #ad,” the caption read. Commenters asked if this was a “MF joke.” It was.
“Single-use jeans are dumb. As dumb as single-use plastic bottles,” Montag said in the voiceover to a video announcing the joke campaign. “The stupidest single-use product is already out there. Polluting our ocean. Help us save it.” She asks viewers to sign the #refillagain petition from ocean conservation group Oceana and ad agency The Community. The campaign website urged viewers to push beverage companies phase out disposable plastic bottles that often just end up in our landfills and in the oceans.
